It’s official: Bruce Jenner has gone from Olymic Gold Medalist to celebrity gossip joke.

The stepfather to Kim Kardashian and her sisters is no longer known as a world-famous Decathlon star. Instead, he’s just another face on reality TV. It’s sad, really.

Especially konsidering the news Kim announced today: Jenner’s new face will be the subject of an upcoming episode of Keeping Up with the Kardashians.

A couple weeks ago, Kardashian teased an installment of the series by saying someone in her family will have plastic surgery. Then, earlier today, she blogged that it would be Brody’s father:

“Twenty five years ago, Bruce was ill-advised by a doctor to have a partial facelift and a nose job,” Kim writes. “Unfortunately, the result wasn’t what Bruce had hoped for and for years since then he has been the victim of cruel taunts from the media.

“Since he’s turning 60 in October and since it would garner high ratings for our show, Bruce felt it was time to correct the mistakes made by the previous doctor so he went to a new doctor for a second facelif. The results are amazing! Bruce looks better than ever and he is extremely happy with the result.”

Kim then went on to plug the unveiling of this new look on Sunday’s episode of her show. Naturally.

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